There are lots of books, articles, and resources if you want to learn to negotiate. But not all of them apply when working with agencies. So, we thought it would be useful to provide additional insight into negotiations with agencies, more explicitly when negotiating with the CEO.
For many years, the term Internet of Things (IoT) has been thrown around in the world of advertising. But in the present day, what does this term mean, and how does it apply to modern advertising? Read on to find out exactly what IoT is and why it is set to become the next major […]
If you’ve never worked within Pharmaceutical Marketing or for an advertising agency that supports one, you may assume it’s all the same. Marketing should be marketing across any industry. Unfortunately, that’s not the case. Most countries limit what marketers can do within the industry, creating a strain on creativity and agency relationships. Therefore, not only […]
The Freelance Factor We know that agencies leverage freelance recruitment when they need to find a talent given the current shortage crunch. What we don’t know is what we call the “Freelance Factor.” Continue reading to find out how Freelance talent impacts your bottom line. We’ll also review best practices to ensure fair pricing that […]
Advertising Agency Costs Simplified Don Draper may have been an enigma, but his billing structures were anything but. And in the heyday of the Advertising Agency Mad Men, the typical creative campaign was simple. Find your client a specific look and feel. Then pull that concept through ad campaigns of television, print, and radio. But […]
Innovate or die- agencies must evolve to survive Agency structures and their models are broken. Not just KIND of broken, where you can slap some duct tape on it and it’s good. No, it’s sending it to the junkyard, melt it down and redesigning the whole damn thing broken. Gone are the days of producing […]